Networking Isn't a Waste of Time

Many times we'll hear business owners say that networking is a waste of time. They have good reason for making this statement. They've clearly spent time going to networking meetings, and they haven't received a single new customer.

The problem with this statement is that it's false. We've said it time and time again. Networking is more than attending meetings and handing out business cards. It's about building relationships...real relationships. That takes time.

Here's an excellent article on Business Know-How that nicely explains our position on networking. Click here to read "Networking Strategies to Build Professional Practices." If you need assistance in any area, our marketing professionals can provide the guidance to create a networking plan that will get you real results. Contact us today.

Marketing Takes Planning and Effort

This past weekend I accomplished a goal I had set for myself about a year ago. I trained for and finished my first marathon. The conditions on race day were not ideal. In fact, the race was "red flagged" for unexpected high temperatures and they gave all the newbies the opportunity to defer to next year. How could I defer when I worked so hard for this day?

It was most definitely a hot day. Had I not trained properly and run the race wisely, I probably would not have finished. Even worse, I could have gotten sick and hospitalized like a number of the runners I saw along the course. Why do I bring this up? To brag a little, yes. After all, it was a pretty special accomplishment. But more importantly, I would like to highlight this week's article, "Marketing...It's Like Training for a Running Race." Anything worth doing is worth doing well and that takes planning. This article will explain in more detail.

Affordable, Powerful, & Professional Websites

A well-designed website is one of the most powerful marketing tools you can use to promote your business. Today's consumer likes to do their research on-line before making a purchase decision. When comparing two different companies, these consumers are more likely to select the one that has a professional website.

The key to building your brand image on-line is a professionally-designed website. We're always told that first impressions count. You can design a site yourself or you can work with "quickie" website design companies. If you promote your site the right way, you'll get visitors. But will they stay? Will they purchase from you?

Click here to read the entire article.