Writing Good Copy

What is good copywriting? Obviously, it calls for a style that fits the subject, and in most cases, it's a natural-sounding and conversational style. Good copywriting should "speak" directly to the reader, listener, or viewer. Most importantly, it is focused on "you" (your prospect) and not "we" (which is known as "brag and boast copy"). Good copywriting is simple and it certainly doesn't include cliches like, "We go the extra mile" or "We know plumbing."

Sometimes you just need someone to tell your story for you. Whether it's for Search Engine Optimization, brochure creation, article or press release writing, we can write copy that makes sense and gets results. At the start of every copywriting project, you give us the details of the message you want to tell. From there, we craft copy that matches your corporate personality.

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The Rights and Wrongs of Advertising

If you want your business to succeed, advertising is not an option, it's a necessity. If that's true (and it is), why do many business owners ignore advertising within their marketing strategies? The problem is that most business owners don't have a written marketing plan so they haven't created an advertising campaign that reaches their target audience. Even more, they don't advertise consistently, and when they do, they are placing ads in the wrong media. In the end, they become frustrated and think advertising doesn't work so they don't do it.

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The Benefits of Outsourcing

With an economy that's struggling, many companies are turning to outsourcing instead of hiring employees. That's because there are a number of benefits to outsourcing that make the investment pay off. Outsourcing isn't for big business only. It's for any business that wants to be more effective at what they do. Here are some reasons why outsourcing works:

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