Networking Isn't a Waste of Time

Many times we'll hear business owners say that networking is a waste of time. They have good reason for making this statement. They've clearly spent time going to networking meetings, and they haven't received a single new customer.

The problem with this statement is that it's false. We've said it time and time again. Networking is more than attending meetings and handing out business cards. It's about building relationships...real relationships. That takes time.

Here's an excellent article on Business Know-How that nicely explains our position on networking. Click here to read "Networking Strategies to Build Professional Practices." If you need assistance in any area, our marketing professionals can provide the guidance to create a networking plan that will get you real results. Contact us today.

Building Your Business with Networking

Networking... it's a word many people dislike. In fact, you may even have cringed when you read the title of this article. Before we get into giving you some tips on how to build your business with networking, let's talk about what networking is and what it is not. Networking IS building relationships -- good relationships. Networking is NOT standing around at a meeting trying to get business on the spot by handing your business cards out to as many people as possible. Once we get those ideas straight in our minds, networking won't carry the weight of intimidation that makes it seem so distasteful to many of us.

Click here to read the entire article.

Our Latest E-Newsletter: How to Decide Where to Network & Building a Learning Culture

Running a successful business is about "people." Building relationships and being an effective business leader means helping others see their potential, thereby enabling them to achieve their potential. This issue of our Profit-Driven Tips e-newsletter focuses on how to determine where to network as well as building a learning culture in your organization.

Click HERE to read this issue.