Using our marketing and training expertise,our clients secure new customers, build their business and increase their profit. Many of our clients have realized tremendous increases in new business. Others have created winning teams to help them run their business more effectively.
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I was recently reading in Website Magazine and found the article "10 Steps to Generate More Leads" very interesting and helpful. I was especially struck by the topic of - making it easy for prospects to contact you.
How often do you visit a web site and realize it's not that easy to find the company's contact information? A good number of business owners seem to be hiding this information on obscure pages, making it very difficult for someone to reach them. I'm not sure if they realize this, but they are sending the message, "I don't really want to talk with you or hear you complain about my product or service."
After reading the article I mentioned, I decided our web site didn't make it easy for people to reach us. Don't get me wrong. We have a Contact Us page, and it's visible in our navigation. People can easily click on that link and send us an email or submit a form for more information.
But what would happen if we put a form at the bottom of every page that talks about our services so our visitors don't have to go searching for it if they want to know more? Would they be more apt to request additional information or a quote?
Even better... what would happen if we made the action steps obvious to our site visitors? Instead of using a button that says "submit," what might happen if the button said something like, "Achieve Better Results" or another unique call to action? Maybe our visitors would be so intrigued, they would take action.
The point of all this is to get you thinking about how functional and friendly your web site is for your visitors. We're in the process of redeveloping our site and will be including a lot of features we believe will be of great value to our visitors, like a free job board. As we are going through the redevelopment process, we'll be looking to make sure our site truly says "Welcome. Come in and stay a while."
If you would like help with redesigning your web site, we'd be happy to give you a no-cost evaluation along with a detailed cost proposal on how you can grow your presence on the world wide web. For more information on our web design services, visit:
In the last issue we talked about how you can be successful at creating customer testimonials. So now that you've got them, how do you use them? Here are some innovative ways to implement the customer testimonials into your marketing strategies.
1. Do you have a professionally-recorded message that callers hear when they are on hold? If so, incorporate one or more customer testimonials (in their own voice whenever possible).
2. Maybe this one isn't innovative, but it's worth mentioning - Create a section on your web site for customer testimonials and strategically include testimonials in your marketing materials.
3. Include a testimonial on your invoices.
4. Ask your customer if they are willing to tell their story on audio or videotape. You can then include that everywhere you market your business on-line.
5. Throw a party or host an event. Invite all your customers and ask each one to bring along an ideal prospect. Make the focus of the event about getting to know each guest. If you've been successful at creating a loyal customer-base, they will likely give testimonials for your product or service without being asked.
Anne Lazo is owner of Eagle Soars Marketing. They are a full-service marketing and training company that has been serving small business owners for almost a decade.
