Is your business marketing with the latest technology?

When you go out today, take time to look at the people around you. How many of them are using their smart phone or tablet to access their social media sites and the internet? As smart phone and tablet usage continues to rise, many social media sites and application developers are jumping on the band wagon to help businesses market to their prospective customers. Take a look at the latest stats from the Pew Internet Project's research -- Pew Internet: Mobile.

When it comes to on-line marketing, it's all about "Engagement." How do you engage your prospects so they stick around and want to frequent your website or your brick and mortar business. Apps are one of the latest ways to keep prospects and customers engaged in your brand's experience.

Timberland and Kenneth Cole are using apps that are tracking in-store interests. In fact, users who downloaded the Swirl app and allowed it to track their location can take advantage of discount offers at the Kenneth Cole store in Grand Central. The app uses a countdown feature that lets the user know they have a certain amount of time once they've accepted a deal to take advantage of it. Read more by clicking -- Timberland, Kenneth Cole Track Shoppers Who Opt_In for Deals.

Can small businesses take advantage of these types of apps? Absolutely! A search on the internet shows a number of companies, like Perka and LoyalBlocks provide simple solutions to creating a mobile loyalty program. We are resellers of the Perka program so if you have any questions, please email us.

Affordable, Powerful, & Professional Websites

A well-designed website is one of the most powerful marketing tools you can use to promote your business. Today's consumer likes to do their research on-line before making a purchase decision. When comparing two different companies, these consumers are more likely to select the one that has a professional website.

The key to building your brand image on-line is a professionally-designed website. We're always told that first impressions count. You can design a site yourself or you can work with "quickie" website design companies. If you promote your site the right way, you'll get visitors. But will they stay? Will they purchase from you?

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Make It Easy for Prospects to Contact You

I was recently reading in Website Magazine and found the article "10 Steps to Generate More Leads" very interesting and helpful. I was especially struck by the topic of - making it easy for prospects to contact you.

How often do you visit a web site and realize it's not that easy to find the company's contact information? A good number of business owners seem to be hiding this information on obscure pages, making it very difficult for someone to reach them. I'm not sure if they realize this, but they are sending the message, "I don't really want to talk with you or hear you complain about my product or service."

After reading the article I mentioned, I decided our web site didn't make it easy for people to reach us. Don't get me wrong. We have a Contact Us page, and it's visible in our navigation. People can easily click on that link and send us an email or submit a form for more information.

But what would happen if we put a form at the bottom of every page that talks about our services so our visitors don't have to go searching for it if they want to know more? Would they be more apt to request additional information or a quote?

Even better... what would happen if we made the action steps obvious to our site visitors? Instead of using a button that says "submit," what might happen if the button said something like, "Achieve Better Results" or another unique call to action? Maybe our visitors would be so intrigued, they would take action.

The point of all this is to get you thinking about how functional and friendly your web site is for your visitors. We're in the process of redeveloping our site and will be including a lot of features we believe will be of great value to our visitors, like a free job board. As we are going through the redevelopment process, we'll be looking to make sure our site truly says "Welcome. Come in and stay a while."

If you would like help with redesigning your web site, we'd be happy to give you a no-cost evaluation along with a detailed cost proposal on how you can grow your presence on the world wide web. For more information on our web design services, visit:

http://eaglesoars-marketing.com/our-services/marketing/web-design