Am I investing my company's marketing dollars wisely?

As a business owner, you should be asking yourself this question all the time. Unfortunately, too many are just “dabbling” in marketing, hoping something will give them good results. Your marketing budget may not be the amount a large corporation can spend, but that doesn’t mean you don’t have the ability to market your product or service to your target audience in a way that gets results. It just means you have to be more knowledgeable about the strategies that do work. That requires creativity and a lot of testing and measuring.

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The Rights and Wrongs of Advertising

If you want your business to succeed, advertising is not an option, it's a necessity. If that's true (and it is), why do many business owners ignore advertising within their marketing strategies? The problem is that most business owners don't have a written marketing plan so they haven't created an advertising campaign that reaches their target audience. Even more, they don't advertise consistently, and when they do, they are placing ads in the wrong media. In the end, they become frustrated and think advertising doesn't work so they don't do it.

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