The Rights and Wrongs of Advertising

If you want your business to succeed, advertising is not an option, it's a necessity. If that's true (and it is), why do many business owners ignore advertising within their marketing strategies? The problem is that most business owners don't have a written marketing plan so they haven't created an advertising campaign that reaches their target audience. Even more, they don't advertise consistently, and when they do, they are placing ads in the wrong media. In the end, they become frustrated and think advertising doesn't work so they don't do it.

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