Sometimes you just need someone to tell your story for you. Great
copywriting takes time and experience. You know your business well, but
how do you use text that gets your message across in a way that will
motivate your prospects to choose you over the competition? Whether it's
for Search Engine Optimization, brochure creation, article or press
release writing, we can write copy that makes sense and gets results. At
the start of every copywriting project, you give us the details of the
message you want to tell. From there, we craft copy that matches your
corporate personality.
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Thursday, August 2, 2012
Copywriting
Posted by Anne Lazo at 7:59 AM 0 comments
Labels: branding a business, copywriting, great copywriting, marketing a small business, small business marketing
Monday, January 30, 2012
Writing Good Copy
What is good copywriting? Obviously, it calls for a style that fits the subject, and in most cases, it's a natural-sounding and conversational style. Good copywriting should "speak" directly to the reader, listener, or viewer. Most importantly, it is focused on "you" (your prospect) and not "we" (which is known as "brag and boast copy"). Good copywriting is simple and it certainly doesn't include cliches like, "We go the extra mile" or "We know plumbing."
Sometimes you just need someone to tell your story for you. Whether it's for Search Engine Optimization, brochure creation, article or press release writing, we can write copy that makes sense and gets results. At the start of every copywriting project, you give us the details of the message you want to tell. From there, we craft copy that matches your corporate personality.
Posted by Anne Lazo at 10:54 AM 0 comments
Labels: building your brand image, copywriting, outsourcing business services, search engine optimized text, writing a brochure
