The Role Color Plays in Brand Recognition and Purchases

We are visual people. That said, it is no wonder color plays a very important role in our everyday lives. When we get up in the morning, we decide what color clothes we will wear. Our decision may depend upon how we feel that day or it may be based on where we will be going or who we will be meeting. We paint the rooms in our homes to match our tastes. Often times, they are the moods we want to set to create a peaceful and pleasing environment. We buy our cars in a certain color to make a statement about who we are. We have our favorite colors. We may not even realize the role color plays in our lives, but it plays a very big role. Especially so when it comes to brand recognition and influencing the purchase decisions of buyers.

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Educational Seminars are a great tool for marketing your service business

Have you considered showcasing your knowledge with an educational seminar? Real estate agents, mortgage professionals and financial advisors have been using this valuable marketing tool for years. It's a successful marketing tool for several reasons. First, people can see first-hand you know what you're talking about, and second, if done right, you develop rapport with your audience.

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Would you like to create an advertising campaign that gets you more business?

Have you ever looked at an advertisement for a company and said, "What the heck?" Yeah, we have too. Some marketing companies and ad agencies believe you've got to step outside the box and be over-the-top creative to attract the attention of the buyer. The problem with this... you often lose your prospects. That's because the message gets lost in the creative aspect of the advertisement.

Here's a fact: You are not going to convince someone to buy your product or service if they are not in the market for what you are selling. People don't buy because an advertisement, direct mail piece, web site or brochure is ultra-creative. They buy because they have a need and are looking for someone to fill that need.

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The Benefits of Allowing a Creative Firm to Handle Every Aspect of Your Project

These are most certainly times when business owners are looking for ways to reduce costs and maximize investments in their marketing. Often times, in thinking they are saving, business owners will make their own arrangements for services such as copywriting, illustration, programming, printing and website maintenance. They may assign the projects to internal personnel who have other job responsibilities or they will hire individual vendors for each aspect of the project.

While the business owner may feel they have a better control when they handle a project themselves, there are actually more benefits to having a creative firm, like Eagle Soars Consulting, manage everything on a marketing project.

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7 Ways to Advertise On-Line for Free

Your company's marketing budget doesn't have to be huge for you to effectively market your business. As you will hear us say time and time again, to be effective in your marketing efforts, you need a plan and you must "work" that plan frequently and consistently. Everyone likes to hear the word "free." Employing a nice mix of paid and free marketing strategies can help you accomplish a lot to bring greater visibility to your business.

Here are seven ways you can advertise your business on-line for free.

What form of marketing works best?

We're always out on the web searching for the latest information in business marketing and employee training. We recently came upon the above-referenced article (link to article below) and would like to take note of certain items mentioned.

1. Yes, people did like receiving emails over all other forms of marketing communication. This applies to every age group, from the age of 15 on up to those who are 65+ in age. Don't discount the ability of older individuals to grasp technology. They are on the web and they've got the money to spend on your valuable products or services.
2. The not-so-close second-place winner was direct mail. Interesting about this category is that even though this was not the preferred method of contact, more people made purchases (or a very close second) as a result of a direct mail piece than those offers sent by email. What does this tell us? It's important to have an email campaign, but don't discount direct mail. It should still be part of your marketing campaign.
   

Click HERE to read the article: 77 Percent of Us Want to Get Marketing Via Email and There's No Close Second Place, Study Says