What form of marketing works best?

We're always out on the web searching for the latest information in business marketing and employee training. We recently came upon the above-referenced article (link to article below) and would like to take note of certain items mentioned.

1. Yes, people did like receiving emails over all other forms of marketing communication. This applies to every age group, from the age of 15 on up to those who are 65+ in age. Don't discount the ability of older individuals to grasp technology. They are on the web and they've got the money to spend on your valuable products or services.
2. The not-so-close second-place winner was direct mail. Interesting about this category is that even though this was not the preferred method of contact, more people made purchases (or a very close second) as a result of a direct mail piece than those offers sent by email. What does this tell us? It's important to have an email campaign, but don't discount direct mail. It should still be part of your marketing campaign.
   

Click HERE to read the article: 77 Percent of Us Want to Get Marketing Via Email and There's No Close Second Place, Study Says