The Role Color Plays in Brand Recognition and Purchases

We are visual people. That said, it is no wonder color plays a very important role in our everyday lives. When we get up in the morning, we decide what color clothes we will wear. Our decision may depend upon how we feel that day or it may be based on where we will be going or who we will be meeting. We paint the rooms in our homes to match our tastes. Often times, they are the moods we want to set to create a peaceful and pleasing environment. We buy our cars in a certain color to make a statement about who we are. We have our favorite colors. We may not even realize the role color plays in our lives, but it plays a very big role. Especially so when it comes to brand recognition and influencing the purchase decisions of buyers.

Click here to read the entire article.