Would you like to create an advertising campaign that gets you more business?

Have you ever looked at an advertisement for a company and said, "What the heck?" Yeah, we have too. Some marketing companies and ad agencies believe you've got to step outside the box and be over-the-top creative to attract the attention of the buyer. The problem with this... you often lose your prospects. That's because the message gets lost in the creative aspect of the advertisement.

Here's a fact: You are not going to convince someone to buy your product or service if they are not in the market for what you are selling. People don't buy because an advertisement, direct mail piece, web site or brochure is ultra-creative. They buy because they have a need and are looking for someone to fill that need.

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