Am I investing my company's marketing dollars wisely?

As a business owner, you should be asking yourself this question all the time. Unfortunately, too many are just “dabbling” in marketing, hoping something will give them good results. Your marketing budget may not be the amount a large corporation can spend, but that doesn’t mean you don’t have the ability to market your product or service to your target audience in a way that gets results. It just means you have to be more knowledgeable about the strategies that do work. That requires creativity and a lot of testing and measuring.

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