Is your business marketing with the latest technology?

When you go out today, take time to look at the people around you. How many of them are using their smart phone or tablet to access their social media sites and the internet? As smart phone and tablet usage continues to rise, many social media sites and application developers are jumping on the band wagon to help businesses market to their prospective customers. Take a look at the latest stats from the Pew Internet Project's research -- Pew Internet: Mobile.

When it comes to on-line marketing, it's all about "Engagement." How do you engage your prospects so they stick around and want to frequent your website or your brick and mortar business. Apps are one of the latest ways to keep prospects and customers engaged in your brand's experience.

Timberland and Kenneth Cole are using apps that are tracking in-store interests. In fact, users who downloaded the Swirl app and allowed it to track their location can take advantage of discount offers at the Kenneth Cole store in Grand Central. The app uses a countdown feature that lets the user know they have a certain amount of time once they've accepted a deal to take advantage of it. Read more by clicking -- Timberland, Kenneth Cole Track Shoppers Who Opt_In for Deals.

Can small businesses take advantage of these types of apps? Absolutely! A search on the internet shows a number of companies, like Perka and LoyalBlocks provide simple solutions to creating a mobile loyalty program. We are resellers of the Perka program so if you have any questions, please email us.