How to Obtain and Use Customer Testimonials

When it comes to growing a business, the only way to overcome a prospect's natural skepticism is to develop a relationship based on trust. A company's marketing message and every contact with a prospect should be one that builds on that trust factor. One of the most powerful tools you can use to build trust is with customer testimonials. Click here to read the entire article.

Turning a Customer into a Profitable Business Partner

As a business owner, often times you will find the majority of your sales is generated from repeat customers and referrals from those customers. Word-of-mouth advertising is very powerful, so when you find your new business is coming from your customers and their family, friends and associates, you know you are doing something right (although there is always room for improvement). Simply stated, your customers have come to know and trust you, and they like doing business with your company. All the more reason we, as business owners, should be working to improve the relationships we have with our customers.

Click here to read the entire article.

Are You Asking for Customer Referrals?

One of the best sources for new business is from your existing customers. If you've provided them with a top-notch product or service, your customers will be happy to give you repeat business. But there's also another way customers can help you grow your business, and that's by referring you to their family, friends and business associates.

Click here to read the entire article.