Turning a Customer into a Profitable Business Partner

As a business owner, often times you will find the majority of your sales is generated from repeat customers and referrals from those customers. Word-of-mouth advertising is very powerful, so when you find your new business is coming from your customers and their family, friends and associates, you know you are doing something right (although there is always room for improvement). Simply stated, your customers have come to know and trust you, and they like doing business with your company. All the more reason we, as business owners, should be working to improve the relationships we have with our customers.

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