How to Obtain and Use Customer Testimonials

When it comes to growing a business, the only way to overcome a prospect's natural skepticism is to develop a relationship based on trust. A company's marketing message and every contact with a prospect should be one that builds on that trust factor. One of the most powerful tools you can use to build trust is with customer testimonials. Click here to read the entire article.

Turning a Customer into a Profitable Business Partner

As a business owner, often times you will find the majority of your sales is generated from repeat customers and referrals from those customers. Word-of-mouth advertising is very powerful, so when you find your new business is coming from your customers and their family, friends and associates, you know you are doing something right (although there is always room for improvement). Simply stated, your customers have come to know and trust you, and they like doing business with your company. All the more reason we, as business owners, should be working to improve the relationships we have with our customers.

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Knowing What Your Customers Want

Whether you are just starting out in business or you have been operating for many years, it is always important to periodically ask yourself, "What do my customers want?" Here is why. Click here to read the entire article.

Seven Ways to Build Customer Relationships

The success of every business is dependent on developing good customer relationships. The two key ingredients in nurturing customer relationships are time and trust. When you've worked hard at getting to know your customers and their needs, you can create products and services that exceed their expectations. If you do that consistently, in time, you'll gain their trust and loyalty.

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The Power of a Hand-Written Thank You in Business

When was the last time you received a hand-written thank you note? More importantly, when did you last write to someone to express your gratitude? With the fast pace of life and the ease of technology, we've fallen into the trap of communication devoid of any real personal touch.

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