On a Shoestring Budget: Low-Investment and No-Investment Ways to Market Your Business

One of the biggest misconceptions for the small or mid-sized business is that you must have a multi-million dollar marketing budget to garner a strong brand awareness that brings in the customers. This is simply not true. A successful marketing campaign starts with a well-formulated marketing plan and includes implementing that plan frequently and consistently. Even in a slow economy, it's important to invest in marketing. And, if you make a commitment to getting your business' message out to your target audience, you’ll be able to take the market share from your competition.

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