We'd love to know what you'll be focusing on for the development of your business in 2012. We've put together a quick one-question survey you can answer by clicking on the link below. Then check back periodically to see what other business owners are saying.
Take Survey Now
Monday, October 31, 2011
Where will you be concentrating your business development efforts in 2012?
Posted by Anne Lazo at 10:01 AM 0 comments
Labels: business development, employee training and development, marketing a small business, operational development, small business marketing, small business survey
Monday, October 24, 2011
Our Latest E-Newsletter: How to Decide Where to Network & Building a Learning Culture
Running a successful business is about "people." Building relationships and being an effective business leader means helping others see their potential, thereby enabling them to achieve their potential. This issue of our Profit-Driven Tips e-newsletter focuses on how to determine where to network as well as building a learning culture in your organization.
Click HERE to read this issue.
Monday, October 17, 2011
Were You Aware? Some Ways We Help You Succeed in Business...
Eagle Soars is Authorized to Deliver Situational Leadership II Training on behalf of The Ken Blanchard Companies. To learn more about our instructor-led training programs, click HERE.
Promote your product or service with a discount coupon in our e-newsletter - One of the benefits of being an Eagle Soars' client is that we promote your business wherever we promote ours. Include a discount coupon in our Profit Driven Tips newsletter. Not a client? Contact us to find out how you can be included.
Tips on Facebook, LinkedIn and Twitter! - If you want more tips on marketing and training, you can connect with us on any of the following social networking sites. You'll find more great tips and we'll be featuring some of our favorite businesses! Will your business be one of them?
Posted by Anne Lazo at 12:42 PM 0 comments
Monday, October 10, 2011
Networking in 2011 and Beyond
"The thing that lies at the foundation of positive change, the way I see it, is service to a fellow human being." – Lee Iacocca
How do you see yourself networking in today’s market? Networking is not some spooky magical thing that happens all by itself, but it’s a way to build relationships. When do you actually do networking? At the local LinkedIn event (by the way an excellent way to network) when you are in need? Looking to bail yourself out from some business transaction that’s gone bad? You start now and before there is a need. You start where there is two or more gathered. Networking is really a two-way flow process of information between two people.
I’ve always heard it’s better to give than receive. Some will even say, before you can receive, you must give of yourself first. Armstrong Williams said, “Networking is an essential part of building wealth.” Do you think if you went around giving important information away you would be important to others? I would say, “Yes.” Think of a dam holding back all of its water. What good is it doing the folks downstream for fishing, tourism and eco life?
Here are some bullets that will help your grow as a networker:
- Always carry business cards and a pen with you. Have them in your car’s glove box (Old school term), planner and for smart phone users, have your contact information as a personal contact so you can share data electronically. What do you do with these business cards? See the next bullet.
- The next time you’re at an event, meet and get to know two or three people. This is not place to do a marathon and meet everyone. Take the new business card you just collected and immediately write on the back where, when and the topic of discussion during your encounter. Write down their needs and services offered. Even write the person’s month and day of their birthday. When you return back to the office, log in the data to your contact manager for an easy look up the next time someone needs their services. I use keywords such as “Private Money," “Real-estate Investor," and “Landscaper.” If you are always sending business their way, that person will be indebted to you (most of the time) to return the favor when you need something.
- In a couple of days after meeting this new contact, follow-up with a phone call and or send them a card thanking them for their time and a “nice to meet you” note. Also, send them a birthday card. Remember, you're building a relationship and what better way to do this than to recognize them on their birthday. On your last birthday, how many cards did you receive? One, two or 200? These two methods will make you stand out from the rest of the crowd.
Wayne Bailey is a Distributor with SendOutCards. He has recognized tremendous growth in his personal and business relationships by implementing the strategies he talks about in his articles. You can email Wayne at wayne_bailey642@hotmail.com or visit: www.sendoutcards.com/waynebailey. Want to try SendOutCards for your business? Send Wayne an email and he'll be happy to show you how.
Posted by Anne Lazo at 4:25 PM 0 comments
Monday, October 3, 2011
How will you be marketing your business in 2012?
Now that we're in the last quarter of 2011, it's time to start thinking about your marketing plans for next year. Here are some items you should be considering during the planning process:
- Calculate 3rd quarter marketing data and compare it to the first two quarters and previous years.
- From your marketing ROI reports, identify whether or not there are any slow times that are consistently demonstrated in your numbers.
- Evaluate your marketing ROI reports to determine the strategies that worked and those that should be eliminated in 2012.
- Conduct a survey to see how customers feel about your business right now.
- Review your marketing collateral to make sure your message is on target for the needs of your customers and is in line with your corporate image.
- Evaluate every part of your business from the customer's point of view.
Don't know where to start in creating that plan? Click here to see how our marketing experts can help.
Posted by Anne Lazo at 4:02 PM 0 comments