How will you be marketing your business in 2012?

Now that we're in the last quarter of 2011, it's time to start thinking about your marketing plans for next year. Here are some items you should be considering during the planning process:

1. Calculate 3rd quarter marketing data and compare it to the first two quarters and previous years.
   
2. From your marketing ROI reports, identify whether or not there are any slow times that are consistently demonstrated in your numbers.
3. Evaluate your marketing ROI reports to determine the strategies that worked and those that should be eliminated in 2012.
   
4. Conduct a survey to see how customers feel about your business right now.
5. Review your marketing collateral to make sure your message is on target for the needs of your customers and is in line with your corporate image.
   
6. Evaluate every part of your business from the customer's point of view.

Once you've armed yourself with the knowledge on how your past marketing efforts have been performing, you'll be able to create a cost-effective plan for 2012.

Don't know where to start in creating that plan? Click here to see how our marketing experts can help.