Quick Tips on Improving Your Opt-In Email Campaign

As most business owners have discovered, email campaigns are a very inexpensive marketing investment. If done correctly, a consistent email campaign will increase awareness on the various products/service you offer. It will also be instrumental in bringing in new business. Here are some quick tips to improve your opt-in email campaign.

1. The first key to the success of any email campaign starts with... "opt-in." That means you have permission from the recipient to periodically send them emails. Not only is an opt-in email campaign part of good business practices, it increases its cost-effectiveness since it's directed to individuals who have already expressed an interest in your business.
2. Build your opt-in list by having a sign-up form on every page of your website, within your social media pages, and on all your email signatures. If you have a brick and mortar establishment, create a hand-written sign-up sheet and have it at the point of purchase. Direct your sales staff to actively ask customers to sign-up.
   
3. Make sure your emails provide value. Advertising is coming at us from everywhere. Most people have become so immune to advertisements, they just tune them out. If your newsletter educates your customers, you'll begin to build upon that trust factor that's so important to your success.
4. Consistency and frequency are extremely important issues. Finding the best frequency to send out emails really depends on the type of product or service you offer. You don't want to send out too many, yet you want to make sure your business remains in the forefront of your prospects and customers. It's also important to make sure you send them out according to the schedule you select.

Need help with an email campaign? We can do it for you; saving you time while increasing the return on your email marketing investment. For more on our email campaigns, visit our website at:

http://eaglesoars-marketing.com/our-services/marketing/email-campaigns