Are your internal home page links consistent?

This is a very simple tip that will make sure your home page ranks higher in search engines. This involves making sure your internal web links are consistent and is an easy fix if they are not.

When you type in the home page of your site, you type the URL where it's located (eg. http://www.example.com) instead of the actual page filename (eg. http://www.example.com/index.html).

Even though the index.html page is your site's home page, search engines and visitors consider the "real" home page as http://www.example.com. This being the case, why would your internal navigation link to the index.html file instead?

Wherever you link to your "home" page within your site, you should link to your "real" home page (http://www.example.com). If you aren't being consistent when you link internally on your site, you're losing out on better search engine rankings.

The home page is the most important page on your site. It's important to fix the internal links to your home page, and consistently link to what we call your "real" home page.