Using press releases for Search Engine Optimization

Press Releases can be used to send traffic to your web site!

Not too long ago, if you wanted to let people know what was happening with your business you would submit a press release and hope a local (or national) news publication would pick up your story.

Things have changed. Press releases can be submitted online and made available for search engines and the general public. When submitting a release to drive traffic to your web site, the goal is to have your releases found in search engines, get them read, and build back links for your business.

To accomplish these tasks, you have to write something that will interest a reader while at the same time using keywords on topics for which people will be searching. Sounds a little complicated, but with a few tips it's easily accomplished.

1. Create a compelling headline using keywords.
2. Write a well-formatted release (yes, there is a specific format that is used for press releases).
3. Don't sell something. Instead educate readers.
   
4. Use quotes and make sure you quickly establish the who, what, when, where and why.
5. Focus on your keywords and links so your release is ranked in search engines.
6. Get your releases out there and don't skip the traditional methods of submitting to print news publications.
   

There are many press release distribution services out there so use them. Publish your releases everywhere you can and hope they get picked up and republished. One great resource we use is PRWeb - By using their service you can get your news to consumers, journalists and bloggers. You even have an option to get your releases seen on Yahoo! News and Topix.