Automotive Repair Shops Succeed with Targeted Marketing

As a shop owner, the bottom-line profitability of your shop depends on keeping your bays filled. To accomplish this, you must hire trained technicians and provide excellent customer care. Equally important is how you tell your message to gain greater visibility and build trust with prospects and customers. That involves making a commitment to marketing.

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Anne Lazo Joins AskPatty.com Women's Automotive Speakers Bureau

Ask Patty.Com, Inc., announced that Anne Lazo has joined the company's new Women's Automotive Speakers Bureau and will be speaking at events nationwide under the AskPatty.com banner.

A strategic resource to decision-makers in the automotive industry on how to effectively market and sell to the growing and influential base of women automotive buyers, as well as how to attract and retain more women as employees within their organizations, the Women's Automotive Speakers Bureau represents a cross section of outstanding, professional and dynamic speakers who specialize in a wide range of topics and services, including keynote presentations, brand spokespersons, workshops, coaching, video training, live and recorded webinars, facilitated panel session speakers and more.

We're a company that thrives on educating and empowering women as consumers, business owners and employees in the automotive industry," says Jody DeVere, CEO of AskPatty.com, Inc. "The expertise that Anne possesses will provide the industry with a fresh perspective from a woman's point of view."

According to Lazo, “I’m very excited to be part of a team of women who are top in their fields of expertise. I enjoy being able to speak with other women about their experiences. It’s equally rewarding to be able to share my knowledge of marketing with others.” For details and booking information, visit Anne Lazo's profile at www.askpatty.com/speakers/profile/anne_lazo.

About the Women's Automotive Speaker Bureau
The Women's Automotive Speakers Bureau is a strategic resource to decision-makers in the automotive industry on how to effectively market and sell to the growing and influential base of women automotive buyers, as well as how to attract and retain more women as employees within their organizations. AskPatty.com has a unique understanding of the automotive industry from a woman's point of view and aims to utilize the vast business experience and market knowledge of the women selected for the Bureau.

The Women's Automotive Speakers Bureau represents a cross section of outstanding, professional and dynamic speakers who specialize in a wide range of topics and services, including keynote presentations, brand spokespersons, workshops, coaching, video training, live and recorded webinars, facilitated panel session speakers and more.  For details and booking information, visit http://www.askpatty.com/speakers.

About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.

Go here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc.

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Anne Lazo to Join the Advisory Panel of Expert Women on AskPatty.com

Ask Patty.Com, Inc., announced today that Anne Lazo, owner of Eagle Soars Consulting, will give her expert advice as a member of the AskPatty.com panel of automotive expert women. These expert automotive women hold leadership roles in the automotive industry as woman owners, technicians, mechanics, finance managers, sales and service managers, tire dealers, DIY experts, and more.  They cover the entire automotive gamut on car tips and advice and are available via the Advice page on AskPatty.com to help with all your automotive questions.

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