Monday, April 29, 2013
How do you challenge yourself?
Despite the rain, cooler temps and gusty winds, it wasn't all bad. I learned a few things about myself. I also strengthened my resolve and found out that determination and preparation is a great driving force. Had I not spent the many months training (at times in inclement weather), I would not have been able to finish. If I listened to the voice in my head that was telling me to quit, I would not have achieved a Personal Best that day.
When I started out, I felt great. During the first 10 miles, I had energy like never before. Perhaps the bands playing music along the course energized me. Maybe it was the excitement of the other runners (over 30,000 that day) that spurred me on. The spectators were also great, cheering and high-fiving along the way. I thought, "Wow! I can do this and I may even run fast enough to qualify for Boston!"
Once the half-marathoners left the course, at about mile 11 or so, the story changed. The rains began to come down harder and the winds picked up. Some of the puddles were so deep, they covered my running shoes. There wasn't a part of me that wasn't wet or cold. The crowds weren't as plentiful and runners seemed far and few between. I was left to the thoughts in my head that were screaming at me. My left knee was hurting and I was beginning to feel disoriented as the rain pelted non-stop.
Between mile 17 and 18, I saw my sweetheart standing there waiting to cheer me on. I ran over to the side and asked him to pray for me as my legs were hurting quite badly. He very kindly said, "Honey, you don't have to go on, you know." With that I responded, "I'm doing this! I'm not going to let this race defeat me!" From there I went on to finish the race. Weatherbeaten and tired, I crossed that finish line. No, it wasn't a Boston qualifier, but I achieved something that day...I learned that I can accomplish even the most difficult of tasks, as long as I set my mind on the goal.
So why am I writing about this? To brag a little, yes. After all, I'm proud of myself for completing the challenge I set for myself. It's also to let you know that without challenges in business, we will never grow as leaders, our businesses will stagger, and we'll eventually give way to failure.
The most important part of the process of succeeding is in the planning and preparation. I trained for many months. I listened to my body and learned how to fuel properly. I built up my endurance so I could run the distance.
In business, we also need to plan and prepare for success. As we go through the day-to-day aspects of our business, we should be following that plan, but we should also be open to learning more about our customers, their needs, and how we can serve them well.
There is always a better way to do something, but we can't find that way if we're stuck on what we think we know. We need to be willing to listen. Even more, we need to be receptive to constructive feedback so we can change things, always for the success of everyone involved.
Every day we should be asking whether or not we are being challenged by what we are doing. It's how we grow. It's how we succeed. If you feel like you're going through the motions of your day, ask yourself, "How can I challenge myself to be better than I was yesterday?" Then work to answer that question each and every day.
Posted by Anne Lazo at 3:26 PM 0 comments
Labels: building a business, building strong business leaders, business planning, marketing planning
Monday, April 22, 2013
Our Environmentally-Friendly Business Practices
We believe in being good stewards of our environment. That is why we have adopted certain policies within our company to reduce the amount of paper we use and the waste we discard. In adopting these practices, we have found it has increased the efficiency of our business. Click here to read about our eco-friendly practices.
Posted by Anne Lazo at 11:35 AM 0 comments
Labels: eco-friendly business practices, environmentally-friendly business
Monday, April 15, 2013
Eagle Soars Consulting Sponsors Essay Contest for Girls on the Run of Western North Carolina
We strongly believe in giving back to the community. It's also fun when you can help grow excitement and awareness for a cause that is close to your heart. That's why we're sponsoring an essay contest for Girls on the Run of Western North Carolina. Girls who are participating in the GOTR of WNC Spring 2013 season have been asked to write about the person they will be choosing as
their Running Buddy for the 5K to be held in Fletcher Park on May 18th.
The writer of the best essay from all the schools participating in each
county will win one free runner's registration for their Running Buddy in
this year’s 5K. For more information, visit our website.
Girls on the Run is an organization dedicated to growing strong, confident girls and we're proud to be able to support their efforts!
Posted by Anne Lazo at 10:25 AM 0 comments
Labels: cause marketing, cause-related marketing, essay contest, girls on the run of wnc, marketing with a heart
Monday, April 1, 2013
Eagle Soars Consulting's founder, Anne Lazo, featured in Mobile Marketing article in Ratchet+Wrench Magazine
Eagle Soars Consulting's founder, Anne Lazo, is no stranger to marketing automotive repair shops. She's been working with shops around the country for over 10 years, and has helped each one dramatically increase their car counts by implementing a strategic and consistent marketing plan. As a result, Lazo was recently quoted in a Ratchet+Wrench Magazine article on the importance of Mobile Marketing for automotive repair shops. The article, "Mobile Marketing" by Andrew Johnson, can be viewed by visiting www.ratchetandwrench.com/RatchetWrench/April-2013/Mobile-Marketing.
Posted by Anne Lazo at 7:16 AM 0 comments
Labels: auto repair shop marketing, mobile marketing for auto repair shops, ratchet+wrench magazine article