Your Company Brochure - What Should it Communicate?

A brochure is an integral piece of any well-developed marketing plan. It's a tangible item, and if well-written and designed, can provide a good way to summarize the benefits you offer your customers. Before you begin to create your brochure, there are a few items to consider.

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Do Government Agencies need to market?

Yes, if as a government agency you are directly serving the public, you need to market. Without a marketing plan in place, how would you get the word out about the services you offer? In a moment, we will discuss the strategies that are effective in marketing your government agency. Before we do, let us talk about the importance of a plan.

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7 Steps to Developing Talent in Your Company

To survive in a competitive environment, business owners must continually look for ways to improve the way in which they operate. If your business is unable to surpass customers' expectations for service, one of your competitors most certainly will. Because your employees are on the frontline when dealing with customers, a great deal of your success depends on how well they relate and respond to those customers. With this in mind, talent development becomes a "must" for any business owner.

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Delegation

Wayne Bailey, Send Out Cards

It’s a great time of the year. Fall is in the air and college football is on Saturdays.

Thinking of football. A common mistake, sometimes a fatal mistake is for a coach to misjudge the playing level of player. Pro basketball player Jeremy Lin comes to mind. He was playing in the D-League in the 2011-2012 season. He warmed the bench for the New York Knicks in the early 2011-2012 season and was put on the starting lineup in February 2012. At the time, he was sleeping on a roommate's couch. That opportunity in February gave the Knicks a unexpected winning streak.

From that winning streak, Lin coined the phrase, “Linsanity.” What made the difference? Did he really train hard for a few months to give him the added skills or did the coach over look his skills? I can only imagine the looks and conversations between the coach and the owner. Something like, “Why didn’t you have him on the starting lineup earlier/" He became an overnight star. Why? Because he was given an opportunity.

According to Ken Blanchard author of the “One Minute Manager," all team members fit into one of four categories:

1. Players who need direction. Players don't really know what to do or how to do it. You need to instruct them every step of the way.
2. Players who need coaching. Players who can do the job on their own will become more independent, but they will need a coach for direction.
3. Players who need support. Players able to work without your direction will need encouragement.
4. Players to whom you delegate. When you delegate, you know the players will get the job done. They only need you to lead. Provide them with vision on the front end and accountability on the back end, and they will multiply your efforts toward success. 

Wayne Bailey is a Distributor with SendOutCards. He has recognized tremendous growth in his personal and business relationships by implementing the strategies he talks about in his articles. You can email Wayne at wayne_bailey642@hotmail.com or visit: www.sendoutcards.com/waynebailey. 

Excellence and Your Business

What is excellence? One dictionary defines it as "the quality of being outstanding or extremely good." Merriam-Webster defines "excellent" as "very good of its kind : eminently good : first-class." Okay, so we have a foundation. Let us now ask you -- How would you like to define excellence in your business? What is it you are looking to achieve? How will you achieve it?

We believe excellence in business is attainable. We also believe it is a process where you, as a business owner, are always learning. Let us explore what some notable individuals have said about excellence.

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