Simple Ways to Expand Your Client Database

The goal of every business is to expand their client database. These days most business owners are cutting back on their marketing investments and they are searching for ways to creatively bring in new business. Instead of trying to be ultra-creative, why not get back to some basics of business development? Here are some simple ways you can expand your client database:

1. Network with the goal of building lasting relationships. Many business owners look at networking as a fast-track way to get new business. When things don't go in their favor or they don't see quick results from their networking, they get disappointed or discouraged and give up. When one looks at their own interests first, he or she loses sight of what networking is really all about... building relationships. The key to networking is to listen more than you speak. When you take the approach of getting to know someone and being a resource to them, the relationship can and will grow. When they need the type of product or service you sell, they'll be sure to come to you first. They'll also be quite willing to refer you to others.
   
2. Build strategic alliances. The right kind of business alliances can be quite instrumental in growing your business. By developing strategic alliances with like-minded business owners, you can share in your marketing investment by co-creating advertising materials. It also gives you greater exposure for your business.
   
3. Ask for referrals, and don't be shy about it either! You might feel awkward coming right out and asking for a referral, but let me tell you, it's one of the best ways to increase business. If you served your customer well, they will be all too happy to give you a referral. You can ask them personally or you can create a survey system where you solicit this information.
4. Make sure you have a system in place to follow-up on leads. Without a system in place, you are probably leaving a lot of business on the table. One of the best ways to cost-efficiently follow up on leads is through lead scoring (see our last blog post for more information on this).

With these four strategies in place, in no time you'll begin to see your customer database expanding.