Great Ways to Jump Start Sales - Part 6: Review Your Marketing Message

If you've been watching, reading, or listening to the news lately, you will notice that times have changed...and so have the buying habits of consumers. The things that motivated consumers to buy in the past, may not be the motivating factor to get them to make that purchase today. That's why it's so very important to make sure your marketing message is hitting the right chords with your target audience.

Hopefully you've been doing some tracking of your marketing investments so you know what's working and have cut out what's not performing. If not, that's the first place you need to start. Tracking is simple. All you have to do is ask your prospect how they heard about your company. If business hasn't changed or it's increased, you're in a great place. Even so, you will still want to periodically evaluate your message and advertising.

Let's say you believe business could be better. Well then, you have to start asking some questions. When was the last time you updated the content of your website? Have you read through one of your brochures lately or taken a look at how well your advertising campaigns were performing? At this juncture, it's important to take out all of your marketing tools and evaluate whether or not the message needs to be revised.

Since your website is on the front line, you should probably start there. Take a look at how your site looks. Is the design outdated or is it a site you put together on a tight budget many years ago? Does it contain a lot of flash components? How old is the information on your site? Is it easy to navigate? Since first impressions count, your website's appearance is a crucial tool in creating that trust factor between you and your prospect. If it's old and outdated, it's time to seek the help of a professional.

If you're not sure where to begin, consult the advice of a professional marketing consultant. Companies like Eagle Soars Consulting have the expertise needed to help small business owners get the exposure they need to succeed.