Great Ways to Jump Start Sales - Part 2: Special Promotions

Last week we talked about making sure you know your customers and their needs. For the next several weeks, we'll be giving you some tips on how to jump start your sales. This week's tip - Create Special Promotions.

Special promotions are an excellent way to generate repeat sales. They also provide a way to introduce your company to new customers. These days everyone is cost-conscious, so they're looking for special offers, promotional discounts and great values. Coupons, whether printed or online, are a great way to feature your company and its special promotions.

A number of years ago, some of my clients were afraid to use discount coupons to promote their businesses. They changed their mindset early on and found coupons to be one of the best tools to keep their business in the minds of their customers. Today, they are realizing great returns from frequently mailing coupons to their existing customer database.

Creating a consistent campaign for special promotions isn't difficult. We've tested and measured the success rate of different types of mailed coupons and can provide you with a program that will meet your needs and budget. For more information, send us an email at askus@eaglesoars.com.