In the last issue we talked about how you can be successful at creating customer testimonials. So now that you've got them, how do you use them? Here are some innovative ways to implement the customer testimonials into your marketing strategies.
1. Do you have a professionally-recorded message that callers hear when they are on hold? If so, incorporate one or more customer testimonials (in their own voice whenever possible).
2. Maybe this one isn't innovative, but it's worth mentioning - Create a section on your web site for customer testimonials and strategically include testimonials in your marketing materials.
3. Include a testimonial on your invoices.
4. Ask your customer if they are willing to tell their story on audio or videotape. You can then include that everywhere you market your business on-line.
5. Throw a party or host an event. Invite all your customers and ask each one to bring along an ideal prospect. Make the focus of the event about getting to know each guest. If you've been successful at creating a loyal customer-base, they will likely give testimonials for your product or service without being asked.
Anne Lazo is owner of Eagle Soars Marketing. They are a full-service marketing and training company that has been serving small business owners for almost a decade.
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Monday, August 31, 2009
Innovative ways to use your customer testimonials
Tuesday, August 25, 2009
Eagle Soars Marketing - In The News!
Owning and operating a small business can be one of the greatest challenges in a person’s life, especially during a time of economic decline better known as a “recession.” In response, Eagle Soars' principal, Anne Lazo, was interviewed and her expertise was featured in an article in Urban Views Weekly. You can find and read the article by clicking HERE.
Monday, August 24, 2009
Fusion Marketing: Hosting FUN!
They say that laughter is the best medicine. Having fun is good for you. Why don't you gather some fusion partners to host a fun event and invite all clients? The biggest challenge of this fusion marketing strategy is thinking "out of the box" to create a uniquely fun event.
One client hosted a Chocolate Event, another hosted a Queen for a Day event and a third hosted a Whine Not event where guests sipped on wine but were not allowed to complain! The organizers of each of these events invited business owners they know to participate. Each event was wildly successful. The key to these successes comes down to one word - commitment.
The organizers were committed to creating an event that was unusual and fun. The focus was not selling anything. The focus was "stress relief." These business owners did not give much thought to how much they could sell because they were too concerned with creating an experience. The result - sales just happened!
The participants were committed to spreading the word about the event to all their friends, family and customers. They used their usual method of communicating - taking flyers to different meetings, sending out email blasts and promoting the event in their various business establishments. They were diligent in following up to determine a rough estimate of how many would be attending.
The attendees were committed to attend these events. A "yes" meant you would be there. Everyone attended these events with the desire to participate fully in what was being offered.
Hosting FUN is one of the surest ways to get people to put you on the top of their minds. "Oh, you're the one who hosted that... - what fun, what a great idea." In difficult times, any excuse to enjoy life is welcomed. Hosting FUN is a no-brainer. People will attend and if they don't buy at the time of your event, they will remember you for future purchases. Actually, they will feel indebted to you for giving them an excuse to smile!
Pam Small is the owner of Refresh & Renew - A Resource for Women. Having a heart for women's issues, Pam is quickly becoming the go-to person for helping small business owners target their marketing efforts to this powerful buying group. For more info, visit www.refreshandrenew.com or email Pam at psmall@refreshandrenew.com.
One client hosted a Chocolate Event, another hosted a Queen for a Day event and a third hosted a Whine Not event where guests sipped on wine but were not allowed to complain! The organizers of each of these events invited business owners they know to participate. Each event was wildly successful. The key to these successes comes down to one word - commitment.
The organizers were committed to creating an event that was unusual and fun. The focus was not selling anything. The focus was "stress relief." These business owners did not give much thought to how much they could sell because they were too concerned with creating an experience. The result - sales just happened!
The participants were committed to spreading the word about the event to all their friends, family and customers. They used their usual method of communicating - taking flyers to different meetings, sending out email blasts and promoting the event in their various business establishments. They were diligent in following up to determine a rough estimate of how many would be attending.
The attendees were committed to attend these events. A "yes" meant you would be there. Everyone attended these events with the desire to participate fully in what was being offered.
Hosting FUN is one of the surest ways to get people to put you on the top of their minds. "Oh, you're the one who hosted that... - what fun, what a great idea." In difficult times, any excuse to enjoy life is welcomed. Hosting FUN is a no-brainer. People will attend and if they don't buy at the time of your event, they will remember you for future purchases. Actually, they will feel indebted to you for giving them an excuse to smile!
Pam Small is the owner of Refresh & Renew - A Resource for Women. Having a heart for women's issues, Pam is quickly becoming the go-to person for helping small business owners target their marketing efforts to this powerful buying group. For more info, visit www.refreshandrenew.com or email Pam at psmall@refreshandrenew.com.
Monday, August 17, 2009
Discovering Your Path to Get Wealth
Finding your path to wealth requires you to examine how you desire wealth and prosperity to be manifested in your life. Adopting another person's vision can often cause you great anxiety, worry, and disappointment. The reason is simple; you are traveling a course that wasn't specifically designed with you in mind.
The path to wealth is a highly individualized experience. It will vary greatly from that of your neighbor's. There are many roads that you can travel but you must exercise patience in order to identify the opportunities that are best for you. One key to being wealthy is your ability to recognize the opportunities that are designed to position you for success.
Learning to invest your time, money and energy wisely is a necessary part of staying on course. What may appear to be a great opportunity may not always be the "best" opportunity for you. A worthwhile opportunity often lines up with your purpose or vision. Therefore, it is imperative that we set aside more time to discover our purpose, assess our talents, and make a conscious decision to do what is required to stay on the right path.
There will be sacrifices that must be made along the way and the path won't be easy. However, as you encounter challenges remember they are merely stepping stones and not your final destination. Allow them to be a spring board for your future success.
The path to wealth is a highly individualized experience. It will vary greatly from that of your neighbor's. There are many roads that you can travel but you must exercise patience in order to identify the opportunities that are best for you. One key to being wealthy is your ability to recognize the opportunities that are designed to position you for success.
Learning to invest your time, money and energy wisely is a necessary part of staying on course. What may appear to be a great opportunity may not always be the "best" opportunity for you. A worthwhile opportunity often lines up with your purpose or vision. Therefore, it is imperative that we set aside more time to discover our purpose, assess our talents, and make a conscious decision to do what is required to stay on the right path.
There will be sacrifices that must be made along the way and the path won't be easy. However, as you encounter challenges remember they are merely stepping stones and not your final destination. Allow them to be a spring board for your future success.
Jaynee Sasso is a speaker, author and coach for financial life management. For more information please visit Jaynee's web site at www.faithfulassistants.com. Submit prayer request to faithfulwarriors@yahoo.com or write us at Faithful Assistants Inc, 26 Park St, Suite 2035, Montclair, NJ 07043.
Tuesday, August 11, 2009
Advertise Your Products/Services with Free Classified Sites
Many Free classified sites allow you to post free ads for vehicles, real estate, pets, AND your business or website. With a tough economy, FREE is almost always a good deal (I say almost always because you've got to be careful of spam sites). Here's a list of some sites where you can advertise your business for free.
Craigslist.org
USFreeAds.com
WebClassifieds.us
inetgiant.com
BuySellCommunity.com
PorkyPost.com
EZClassifieds.com
DomesticSale.com
ClassifiedsforFree.com
FreeAdsCity.com
oodle.com
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