Posts
They say that laughter is the best medicine. Having fun is good for you. Why don't you gather some fusion partners to host a fun event and invite all clients? The biggest challenge of this fusion marketing strategy is thinking "out of the box" to create a uniquely fun event.
One client hosted a Chocolate Event, another hosted a Queen for a Day event and a third hosted a Whine Not event where guests sipped on wine but were not allowed to complain! The organizers of each of these events invited business owners they know to participate. Each event was wildly successful. The key to these successes comes down to one word - commitment.
The organizers were committed to creating an event that was unusual and fun. The focus was not selling anything. The focus was "stress relief." These business owners did not give much thought to how much they could sell because they were too concerned with creating an experience. The result - sales just happened!
The participants were committed to spreading the word about the event to all their friends, family and customers. They used their usual method of communicating - taking flyers to different meetings, sending out email blasts and promoting the event in their various business establishments. They were diligent in following up to determine a rough estimate of how many would be attending.
The attendees were committed to attend these events. A "yes" meant you would be there. Everyone attended these events with the desire to participate fully in what was being offered.
Hosting FUN is one of the surest ways to get people to put you on the top of their minds. "Oh, you're the one who hosted that... - what fun, what a great idea." In difficult times, any excuse to enjoy life is welcomed. Hosting FUN is a no-brainer. People will attend and if they don't buy at the time of your event, they will remember you for future purchases. Actually, they will feel indebted to you for giving them an excuse to smile!
Pam Small is the owner of Refresh & Renew - A Resource for Women. Having a heart for women's issues, Pam is quickly becoming the go-to person for helping small business owners target their marketing efforts to this powerful buying group. For more info, visit www.refreshandrenew.com or email Pam at psmall@refreshandrenew.com.
One client hosted a Chocolate Event, another hosted a Queen for a Day event and a third hosted a Whine Not event where guests sipped on wine but were not allowed to complain! The organizers of each of these events invited business owners they know to participate. Each event was wildly successful. The key to these successes comes down to one word - commitment.
The organizers were committed to creating an event that was unusual and fun. The focus was not selling anything. The focus was "stress relief." These business owners did not give much thought to how much they could sell because they were too concerned with creating an experience. The result - sales just happened!
The participants were committed to spreading the word about the event to all their friends, family and customers. They used their usual method of communicating - taking flyers to different meetings, sending out email blasts and promoting the event in their various business establishments. They were diligent in following up to determine a rough estimate of how many would be attending.
The attendees were committed to attend these events. A "yes" meant you would be there. Everyone attended these events with the desire to participate fully in what was being offered.
Hosting FUN is one of the surest ways to get people to put you on the top of their minds. "Oh, you're the one who hosted that... - what fun, what a great idea." In difficult times, any excuse to enjoy life is welcomed. Hosting FUN is a no-brainer. People will attend and if they don't buy at the time of your event, they will remember you for future purchases. Actually, they will feel indebted to you for giving them an excuse to smile!
Pam Small is the owner of Refresh & Renew - A Resource for Women. Having a heart for women's issues, Pam is quickly becoming the go-to person for helping small business owners target their marketing efforts to this powerful buying group. For more info, visit www.refreshandrenew.com or email Pam at psmall@refreshandrenew.com.
