Pay-Per-Click with LocalAdLink

Google Adwords, Pay-Per-Click... these are terms that can be very confusing to the business owner who wants to increase on-line advertising, but doesn't know where to start. Eagle Soars is always looking for ways to help business owners with their success. We were recently introduced to the Pay-Per-Click program with LocalAdLink and want to make the information available to our readers. Here's a summary from Suzanne Buggé with LocalAdLink:

Advertising is effective... even bad advertising. Imagine if you had really good internet advertising. Success for small business owners is the direct result of effectively communicating who you are and what you do within the local community. For decades small business owners have relied on traditional advertising mediums including radio, television, Yellow Pages and print media. Over the past several years, these traditional advertising mediums have proven to be increasing less effective.

Since January 2008, over 120 major newspapers have gone out of business, and statistically, 63% of consumers today have thrown away their Yellow Pages and now exclusively search for their local product and service needs online. Billions of dollars are now transitioning away from traditional advertising sources to the internet.

Are you advertising online? LocalAdLink is proud to provide the complete solution for LOCAL online branding and advertising. With the LocalAdLink service, small business owners enjoy an instant online presence with robust self-managed branding features including Detailed Business Information, Logo Display, Interactive Driving Directions, Online Coupons, and Image Gallery and Videos.

LocalAdLink proactively pushes their listings out across major search engines and high traffic websites. We take the complexity, expense, and time out of managing "Pay-Per-Click" campaigns and do it all for you! Our system allows us to choose the best search terms, based off the "Preferred Terms" you provide, in order to optimize your Ad budget and internet exposure. This means 24-hour sponsored placement in major Search Engines like Google, Yahoo!, and many more!

We're so confident in our service that we don't require long-term contracts. Why not try LocalAdLink today? You can get all the LocalAdLink program details at SuzanneBugge.ZurvitaAds.biz or by calling Suzanne Buggé at 973-951-6258.

Note: Eagle Soars Consulting does not receive any compensation or referral fees from LocalAdLink.

The Top 50 Social Media Resources by Website Magazine

Posting on Facebook and tweeting on Titter... with so many social media resources and so little extra time, where should you invest your efforts? Social networking is definitely an important part of marketing any business today, but it becomes even more important if you are operating a service-oriented business. You want to be viewed as an expert and social networking can help give you the competitive edge. As it is will all marketing strategies, it all depends on how much time you can consistently devote to making your presence known.

Website Magazine periodically ranks the top social media resources. This listing may help you determine the sites that will give you the most exposure. To view the latest ranking results click on the following link:

http://www.websitemagazine.com/content/blogs/posts/pages/top-50-social-media-resources.aspx

Website Magazine’s Top 50 rankings are a measure of a website’s popularity. Ranks are calculating using a proprietary method that focuses on average daily unique visitors and page views over a specified period of time as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons, and talking to existing clients and users before making purchasing decisions is always recommended.

Building One-Way Links

If you're marketing your business on-line, you know Search Engine Optimization is important to increasing your rankings within all the major search engines. If your web site doesn't show up on the first 3 pages of listings, potential customers probably won't find you. Proper use of keyword phrases, meta tags, descriptions, and alt tags all play a major role in increasing your site's visibility.

You may have also heard that link building is important. And while reciprocal links are good, SEO expert, Rank Magic, says that one-way links are even more powerful. They recently made some suggestions on how you can quickly build one-way links to your web site. Here are the approaches they suggest:

• Article Marketing
• AddThis Bookmark
• Google Alerts Link Building
• Press Releases

For more great information on SEO, you can visit the Rank Magic blog at http://www.rankmagic.com/blog/index.htm.