Is your business marketing with the latest technology?

When you go out today, take time to look at the people around you. How many of them are using their smart phone or tablet to access their social media sites and the internet? As smart phone and tablet usage continues to rise, many social media sites and application developers are jumping on the band wagon to help businesses market to their prospective customers. Take a look at the latest stats from the Pew Internet Project's research -- Pew Internet: Mobile.

When it comes to on-line marketing, it's all about "Engagement." How do you engage your prospects so they stick around and want to frequent your website or your brick and mortar business. Apps are one of the latest ways to keep prospects and customers engaged in your brand's experience.

Timberland and Kenneth Cole are using apps that are tracking in-store interests. In fact, users who downloaded the Swirl app and allowed it to track their location can take advantage of discount offers at the Kenneth Cole store in Grand Central. The app uses a countdown feature that lets the user know they have a certain amount of time once they've accepted a deal to take advantage of it. Read more by clicking -- Timberland, Kenneth Cole Track Shoppers Who Opt_In for Deals.

Can small businesses take advantage of these types of apps? Absolutely! A search on the internet shows a number of companies, like Perka and LoyalBlocks provide simple solutions to creating a mobile loyalty program. We are resellers of the Perka program so if you have any questions, please email us.

A division dedicated to marketing auto repair shops is in the works!

A large percentage of our customer-base is made up of independent auto repair shops and we tend to specialize a lot of our marketing programs toward new business in this area. Because we've worked with a number of shops over the years, we understand the industry and their needs when it comes to marketing. As a result, we will be expanding our business by creating a separate division of our company dedicated to providing marketing services to this industry. All the details will be rolled out over the next few weeks and we anticipate starting our marketing campaign mid-September. We look forward to bringing those details to you in the very near future.

Our Commitment to Quality

Creating unstoppable brand images and dynamic leadership training programs takes well-trained professionals who are committed to providing exceptional customer service. With each project, we implement our Quality Improvement Process so we can be sure of your satisfaction. We also appreciate that being willing to constantly look at how well we are doing business allows us to continually improve upon the quality of service we provide to our clients. Click here to read the entire article.

Need a Public Speaker for Your Business Event?

When you need a dynamic and information-packed session for your next business meeting, consider the proven marketing professional and founder of Eagle Soars Consulting, Anne Lazo.

Anne is a sought-out resource when it comes to marketing small businesses. She is often called upon to speak at business events, trade shows, and seminars. Additionally, various publications and business professionals frequently reach out to Anne for her unique insight on traditional and new media marketing strategies. Click here to read the entire article.