A Guide to Evaluating Marketing ROI

As a business owner, you've no doubt heard the saying, "You've got to spend money to make money." This is true, especially when it comes to marketing a business. Unless you invest in marketing, no one will hear about or know your business exists. Agreed?

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Are You Asking for Customer Referrals?

One of the best sources for new business is from your existing customers. If you've provided them with a top-notch product or service, your customers will be happy to give you repeat business. But there's also another way customers can help you grow your business, and that's by referring you to their family, friends and business associates.

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Make Email Marketing Work for Your Business with These 7 Tips

Email is a low-cost and effective way to market your business' products and services. Here are some quick tips to help make email campaigns work for your business:

1. Utilize an on-line service (like Constant Contact, iContact, or VerticalResponse, to name a few) to manage your email campaigns. These services are designed to easily manage subscribers and have templates that make it simple to design a nice-looking email campaign.
2. To read the other 6 tips, click here. 

In business, there is always room for improvement.

FACT: As business owners, whether it is the manner in which we serve our customers or the methods we use to tell our marketing message, there is always room for improvement.

Depending on when the fiscal year starts and ends for your business, you are either coming to the half-way point or just finishing up for the year. How well is your business performing? To run a successful business planning and evaluation should be part of your modus operandi. Click here to read some of the things you can do moving forward.