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Tuesday, June 12, 2012

Top-of-the-Mind Awareness with Jingles, Voice-Overs and/or Original Music Scores

When it comes to making sure your business is noticed, the name of the game is "branding." One of the most effective forms of advertising is the use of a jingle. Just think about the jingles you've heard over the years that still remain in your mind...jingles like Coca Cola's "It's the Real Thing" or Oscar Mayer's "I Wish I was an Oscar Mayer Weiner." I bet just at the mention of those jingles, you're singing one of them right now.  Those companies used this powerful and effective method to bring awareness and recognition to their products and services and you can, too!

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