Quick Marketing Tip: One Way to Ask for a Referral

The best time to ask for a referral is at the point of sale, when you know your customer was happy with the product or service they received. Here's an example of how you can ask for that referral:

Create a postcard that is a win-win-win for everyone. The postcard should include a special offer for the person who receives the referral (e.g. Offer something for free or give a special discount) and a special offer for the person who is giving the referral (e.g. $10 OFF their next purchase).

When your customer is checking out, hand them the postcard and mention the special referral offer to them. If you've done your job well, they'll be very happy to give the postcard to a friend.