Great Ways to Jump Start Sales - Part 5: Stay in Front of Customers

So many business owners have a lot on their plates. Not only are they working on their business, but they're working in it. Often times, this leaves some things, like marketing, undone...or at the very least, not done as consistently or frequently as needed.

If this is the case, and before you do anything else, find a professional to assist you with the marketing of your business. There are many great outsource companies, like Eagle Soars Consulting, that can help you with your marketing.

When you decide to take the step to outsource, you will find that this investment will very quickly pay for itself. The time you once expended on marketing can now be spent on other important business tasks. You'll also see an increase in buying from customers. That's because your name will be in front of them more often.

Still not convinced and want to go it on your own? Here are some ways you can stay in front of customers.

1. Email - This is a very cost-effective way to market your business, but don't get caught up in hawking your products or services. Instead, make your e-newsletter one of value by providing information that is helpful. Your readers will not only view you as an expert who should be consulted when the time comes for a purchase, but you'll continue to nurture the trust factor that fosters customer referrals. Setting and keeping a scheduling for sending your email campaign is imperative for its success.
   
2. Direct Mail - Yes, direct mail continues to be a good way to stay in the front of customers, especially if you want to offer discount coupons and promotions. A good print house should be able to handle every aspect of the project...design, print and mail. Like emails, this needs to be done on a consistent schedule.
   
3. Social Media - This is one of the fastest growing areas for marketing a business, especially if you are targeting those in their twenties and thirties. At a minimum, consider Facebook pages, Twitter, YouTube, LinkedIn, and a blog.
   
4. Mobile Web - If your website is not mobile-friendly, you're losing out on business. It's not hard, nor should it be costly, to have a professional design a mobile website for your business.

In summary, you've got to stay in front of customers so they'll think of you before they think of your competition. Right now is the best time to take advantage of consistent marketing.