More services to better equip the business owner

You may have noticed a recent change to our name. We've gone from Eagle Soars Marketing to Eagle Soars Consulting. Why this change? We've always promoted our training and development services, but not as actively as we have the services for marketing. With the name change, this is now a thing of the past.

With a tightening economy, it's more important than ever to hold onto the employees that help make your business a success. Leadership training and development is a great way to make sure everyone is secure and profitable.

In the coming months you will begin to see more of these services on our web site and in our newsletter and blog. We'll also have some great success stories to share. These stories will highlight some of the ways our training clients are making their workplace a better place for their workforce.

Here's to being a success despite the current economic conditions!

Two excellent resources for the business owner

I work with a few top-notch professionals in different industries and these individuals all serve the needs of small business owners. This past week, they gave me some excellent recommendations for some services that actually make doing business a little easier. I'd like to share them with you.

Have you ever tried to send a very large electronic file to a client or business associate through your email system, but couldn't because it exceeded the number of mb you could send? Well now you don't have to worry with YouSendIt.com (www.yousendit.com). For free, you can transmit files that are up to 100mb in size. There's even a plugin for Outlook that allows you to easily send the files from there. They offer paid services as well.

Concerned about your data, but don't know where to turn for back-ups? It's always a good idea to have multiple back-up sources. I know because I recently lost my entire system to malware and over 220 viruses. Although I store most of my data on an external hard drive, it would have been a lot easier to recover other important data, had I used a second back-up system. Hybir is an excellent on-line back-up service that costs under $70 for the year. Their system is secure and powerful. They even offer a 7-day free trial. To learn more, go to www.hybir.com.

I hope these resources will be beneficial to you as you go about your business activities each day. As I find others, I'll be certain to share them with you.

A positive outlook in a negative economy.

If you are anything like me, you like to look at things with a positive frame of mind. Not only does it help to keep you motivated, but it prevents you from making decisions based on fear. Everywhere you look right now, you see people and companies talking about the ineffectiveness of stimulus packages and the rising costs of operating a business.

Don't get me wrong, things aren't going well in our economy. But if you begin to tune into all the media hype, you'll lose focus on your business goals and bad decisions may follow. Napoleon Hill said the following:

"The strongest oak tree of the forest is not the one that is protected from the storm and hidden from the sun. It's the one that stands in the open where it is compelled to struggle for its existence against the winds and rains and the scorching sun."

This is an excellent reminder to me that, without adversity, there is no growth. It's in the difficult times that you will show your true colors and character as a business owner. During a down economy, you may be tempted to take on a negative outlook or you may even compromise your values to bring in new business. Don't do it.

I believe when all is said and done, it is the business owners who have a true heart toward helping their customers that will succeed in these tough times. Now is the time to take a look at your marketing message and the way you serve your customers to determine where you can improve (there are always ways you can improve).

Now is the time to make sure your advertising is honest and true to your company's values. It's not the time to cut back on marketing or advertising. It's the time to evaluate your plan and make your strategies better so they work for and not against you. And if you need help doing that, turn to experts in traditional and internet marketing.