Using press releases for Search Engine Optimization

Press Releases can be used to send traffic to your web site!

Not too long ago, if you wanted to let people know what was happening with your business you would submit a press release and hope a local (or national) news publication would pick up your story.

Things have changed. Press releases can be submitted online and made available for search engines and the general public. When submitting a release to drive traffic to your web site, the goal is to have your releases found in search engines, get them read, and build back links for your business.

To accomplish these tasks, you have to write something that will interest a reader while at the same time using keywords on topics for which people will be searching. Sounds a little complicated, but with a few tips it's easily accomplished.

1. Create a compelling headline using keywords.
2. Write a well-formatted release (yes, there is a specific format that is used for press releases).
3. Don't sell something. Instead educate readers.
   
4. Use quotes and make sure you quickly establish the who, what, when, where and why.
5. Focus on your keywords and links so your release is ranked in search engines.
6. Get your releases out there and don't skip the traditional methods of submitting to print news publications.
   

There are many press release distribution services out there so use them. Publish your releases everywhere you can and hope they get picked up and republished. One great resource we use is PRWeb - By using their service you can get your news to consumers, journalists and bloggers. You even have an option to get your releases seen on Yahoo! News and Topix.

Grow your on-line business with an affiliate program

We're doing it. You can too!

Affiliate programs are fairly common online, and there are many affiliate marketers who make a great income just by promoting other people's products and services.

In simple terms, an affiliate program is a method of marketing where owners of other web sites can sign up to sell your products or services for a commission. Big companies like Commission Junction have developed a system to manage programs but small businesses typically don't have enough in sales to participate.

After a lot of research, we've found a solution that allows the small business owner to manage their own affiliate program. So, not only are we announcing the start of our own affiliate marketing program, but we'd like to introduce you to the company that's made it possible.

First things first, if your web site targets small and mid-sized businesses and you're interested in earning some extra income, our affiliate program is for you! As an affiliate of Eagle Soars Marketing, you will make 10% of every sale you refer to us.

We assign you an affiliate ID and create banner, text, email and article links you can use to promote our products and services on your site. For more information and to sign up as an affiliate, click HERE.

If you would like to start your own affiliate program, you can download the software for free from JROX by clicking below.

Start your Own Affiliate Program