Email Marketing Tips

As a marketer, I'm always learning. With each message or marketing piece I work on for a client, there's typically a bit of testing and measuring that must be done before you get the results you want. Then, of course, there's the matter of "frequency" and "consistency." Without them you might as well not do anything.

This leads me to our topic for this newsletter: "Email Marketing Tips." Email marketing is a cost-effective way to market to your customers and there are so many things you can do to make it work. Yes, despite the amount of spam and the availability of people's time to read what comes into their in-boxes, you can make an email campaign work for you.

First you've got to decide how you are going to manage an email campaign. There are specific requirements outlined in the Can Spam Act and you want to make sure you don't ignore them. There are still a lot of unscrupulous people out there sending spam and you don't want to look like you're one of them because you don't know the specifics of this Act.

In a nutshell, you need to make sure you use a permission-based list and that within each email you give people the opportunity to opt-out at any time. There are some great companies that can do all this for you. They also have nice templates already designed and can provide you with other options like running surveys and polls. (Speaking of which, take our recent survey and you will be entered in our drawing for a $25 American Express Gift card. To take the survey now, click HERE.)

Here are links to two very well-known and reputable companies. Not only do they automatically manage your database, but you can track the response of each email, knowing who opens them and who clicks through to your web site or other links. Each offers a free trial so you can try out all of them and select the one that works best for you. Just click on a link, sign-up for your trial, and you're on your way to making email marketing very simple.

Constant Contact

iContact

Finally, here are some quick tips to make your email marketing work for you.

• Make sure you are providing value in your enewsletter. Whether it's knowledge or discounts, you're database of respondents are sure to appreciate the special offers.
• Include a sign-up form on every page of your web site, as well as one on the bottom of all the emails you send through Outlook or your email program.
• Team up with other businesses and see if they'll include coupons for your product/service in their e-newsletter if you do the same for them.
• Offer an incentive for someone to sign up for your e-newsletter. You could hold a contest or offer them a whitepaper or e-book.
• At the point of sale, ask your customers if they want to receive your e-newsletter.
  

Do you need some help with your email marketing? With Eagle Soars Marketing, you don't have to worry about your email campaign getting out on time. We can help you build your email list through a targeted campaign. We can also gather and write the material for your email campaign. Finally, we can send out your emails for you at whatever frequency you desire. We can do all this for a cost that's affordable to the small business owner. To find out about our email marketing services, contact us at info@eaglesoars-marketing.com.