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One of the secrets to search engine traffic is using pre-selected keyword phrases within the content and other areas of your web site. Keyword phrases are what potential visitors would use when searching for the products and/or services you provide. You want to find the best phrases and use them in your site in a deliberate and pre-planned way. Too many keywords and your site ranking goes down. Not enough and your site goes nowhere.
If you've done any research about keywords, you may have seen or heard the term "KEI." The KEI is a search engine optimization tool used to measure how effective a keyword phrase would be for your web site. Technically speaking, it compares the number of searches for a keyword phrase (a/k/a popularity) with the number of search results (i.e. your competition). The higher the KEI, the better chance you have to get higher in search listings.Ok, for the nuts and bolts of how this works... Before you do any searches, you want to really put some thought into your keyword phrases. One thing to remember is that you need to be looking for several keyword phrases (two or three words) that describe the content of the particular page on which you are working. For example, if you are in the business of fixing cars, a good keyword phrase would be "automotive repair shop."
Next, you want to identify the KEI for your phrases. The following formula is used to determine the KEI.
KEI=Number of Searches / Number of Results
To begin your research you can use Google's Free Keyword Tool. This tool is an excellent way to start your research. Another way is to use Wordtracker. They offer a free search, but the information you gain is limited. You may want to consider a weekly subscription for a small fee and complete all your research then. They also have a free trial subscription to their service. To check it out, go to:
