How are you using the world wide web?

Several years ago, one of my clients decided to upgrade their web site. They own an automotive service station - a business most wouldn't expect to get a lot of traffic from the web. He didn't change the look of the site too much, but he did concentrate his efforts on re-writing text, adding new meta descriptions and keywords, including descriptions for photos, etc. The idea was to increase the SEO score for his site.

A team of three different companies worked on the site... Mainstay was responsible for optimizing the text with the proper frequency of keywords. In addition to getting the site up to snuff with SEO text, our client focused on marketing its web site to various search engines and directories. I must say, the response has been phenomenal.

Once a quarter we track the marketing results for this client and I was shocked to see how much business was coming from the internet leads. I knew he was getting a good response from the internet, but when we actually looked at the data, we found that his web site was now accounting for at least 25% of new business coming into his shop. No longer were people looking in the yellow pages to find their mechanic... they were turning to the internet.

A recent article in "internet retailer" highlighted the findings of a study done by CSO Insights (a copy of this article can be accessed by clicking on the link at the end of this post). This report notes that many retailers are turning to web-based marketing strategies because it is with these strategies they get their best return on investment.

If the internet isn't a big part of your marketing plan, perhaps you should reconsider how you use the internet and web-based marketing strategies in your business. It's quite obvious... people are now turning to the web. When they do, make sure they find your company.

To view this article, click HERE.