Adding Streaming Audio or Visual to Your Web Site is a Great Way to Make an Impact

If you own a business you know how hard it is to find loyal customers. Increased competition and bad experiences tend to make consumers confused about the right company to select when they need a product or service. You can help them out by including testimonials on your web site. I'm not talking about a written testimonial. Anyone can "fake" a written testimonial from a client.

What I'm referring to is streaming audio and visual. Get your clients to tell you exactly how much they love your product or service and post it to your site. When prospects visit, they can get first-hand experience on how your company solved a problem for one of your clients. It's much more powerful than reading a written testimonial.

Adding streaming audio or visual to your site isn't very difficult. As long as your hosting company can handle streaming the mpg or mp3 files, the code can be easily embedded.

How effective is your elevator speech?

How do you respond when someone asks you what you do? When you answer them, do their eyes glaze over or do they just say "Oh," and walk away? If your elevator speech isn't concise and intriguing, you're losing out on a very big opportunity to sell your company's products or services.

Hey, I used to give what I thought was a very good answer for the "Who are you and what do you do?" question. I would tell them how I am a marketing consultant that works with small business owners. I would add that when they hire me, it is just like having a marketing person on staff without the high costs of salary and benefits. I thought that was a great answer. It was very concise and to-the-point, but I have to admit, I got the "that's nice" answer and then nothing....

Then, I realized I needed to develop an elevator speech that was motivating enough for the person to want to find out more. Now when I'm asked what I do, I respond with "I help business owners get more clients than they know what to do with and increase their profits by 30% in six to nine months." See the difference? Now, if you were a business owner, wouldn't you want to know how I could help you do that? I know I would!

So, how do you craft that unique elevator speech? It's simple. Think of how your product or service solves a problem for your client and focus on what the end result benefits would be to them. Then, try it out on some people and see how they react. If you've crafted the right elevator speech, you are certain to get a great response.

Selecting the Right Web Designer

In recent weeks and months, I've heard about the horrors some have experienced in hiring unscrupulous or inexperienced companies to design their web site. For an article that was published in Business Week this past summer, click on the link at the bottom of this article.

Eagle Soars Marketing takes great care in providing the best web solutions for their customers. While it is hard to be objective when talking about your own company, I know we have worked hard to create a service that meets the demanding needs of our customers. When it comes to selecting a web designer, please be careful and do your homework. At Eagle Soars, we suggest the following:

1. Work with a local web designer - Instead of just hiring the first company you find on the web that touts inexpensive web design, do your homework. It's much better to work with someone who is local. Eagle Soars Marketing has done web design work for clients around the country, but those projects came to us through a referral from one of our existing clients. We were in constant communication with these distant clients and made them feel at ease with the web design process.
   
2. Make sure you know what you want before you talk to a web designer - Look at sites before you meet with someone to find out what you want and don't want. Knowing what you want makes it easier for the designer to give you an accurate proposal - everyone is on the same page when it comes to the final outcome of the project. Also consider whether you want the designer or someone else to maintain the updates on your site or if you would like to handle this aspect yourself.
   
3. Check references - It's one thing to look at a designer's work, but how easy were they to work with? Did they follow through with the assignment as proposed? Were they easy to get in touch with when there was a question? Did they respond quickly to messages? Did they work within the budget? Did they complete the work in the time they estimated?
   
4. Get a proposal with a not-to-exceed cost - A lot of companies will give you the lowest price just to get the work and then they come up with change orders. Before you know it, the price has doubled. Make sure everything is clearly spelled out in a proposal so you know what is included and what is not. If the designer knows what you want, they should have no problem giving you a solid not-to-exceed cost.
5. Register your own domain name - Don't leave this crucial step up to the person who will be doing the design work. It's your company and you should own the domain name. This is a critical point that I cannot stress enough. A friend of mine was able to get a federal trademark on her company name because she had registered her domain name before others who tried to use the same name. If she had allowed someone else to register the domain name, she wouldn't have been able to prove ownership.
   
6. Purchase your own hosting account as well - There are many good hosting companies out there that can provide the support you need to host your web site and e-mail at costs that are very reasonable. Purchasing the hosting yourself allows you to be in control of your site not your designer.

These tips should help you make the best decision on your web designer. Always remember though, when it doubt, call Eagle Soars Marketing for your web design needs.

For the complete Business Week article, click HERE.